If you're a real estate seller, you've probably asked yourself this question at some point.
The answer is simple: Home Staging is a real estate marketing technique that allows you to improve the appearance and functionality of a property to attract more buyers, reduce sales time and increase the sale price.
There are two levels of Home Staging that you can consider to optimize the sale of your property: virtual and real.
- At the virtual level, a virtual Home Staging design is created from the property plans. This allows buyers to visualize the property in 3D, with decorative elements and furniture adapted to each space, before visiting it in person. The advantage of this level of Home Staging is that it allows you to generate a visual impact that attracts more potential buyers and reduces the time between the publication of the property and the signing of the sale.
- On the real level, a functional update of the property is carried out by painting, changing furniture and placing decorative elements. This allows to improve the appearance and functionality of the property, generating a feeling of spaciousness and luminosity that attracts more buyers and increases the perceived value. The advantage of this level of Home Staging is that it allows you to raise the sale price or minimize any objections and discount requests during negotiation.
At both levels, the optimization of the aesthetic elements (virtual and physical) of the house generates a drastic reduction in the time from the publication to the signing of the sale of the property, in addition to increasing the perceived value of that property. This makes it possible to raise the sale price or minimize any objections and requests for discounts during negotiation.
In conclusion, Home Staging is a very effective real estate marketing technique to optimize the sale of a property. By investing in a functional and aesthetic upgrade to your property, you can attract more buyers, reduce sales time and increase the sale price. If you want to sell your property quickly and effectively, consider carrying out a Home Staging project before publishing it on real estate portals or putting it on sale on the market.